100 years (Sad Saal)
Date: 2023
Click here if the video does not play: https://youtu.be/gpt0nu4Mvpk
I had the pleasure of producing a music video for one of Persian rock's iconic voices, Shahrooz Goodarzi. The song, titled Sad Saal, revolves around the emotional separation between two lovers. Directed by Asieh Mirheydari, the video stars model Asra, with Aiden Hassanzadeh on guitar, Behzad Ashari on drums, and myself on bass. We shot the video on a Sony Alpha 7 camera at 24fps in a 16:9 aspect ratio, emphasizing green and yellow lighting schemes, with slow-motion and backward shots to complement the song’s melancholic tone. Edited in Adobe Premiere, the video showcases a fresh approach to Persian rock, resonating with new generations and receiving significant attention and engagement on social media.
I’ll go forward (Miram jolo)
Date: 2022
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I had the honor of producing a video for the promotion of "Miram Jolo," a powerful track by one of the leading voices in Persian rock, Shahrooz Goodarzi. Directed by the talented Asieh Mirheydari, this video represents a fresh approach to Persian rock, combining visual simplicity with a message of resilience and strength in the face of adversity, a theme deeply embedded in the song’s lyrics. The production features a minimalist aesthetic, with a stark black background contrasted by sharp white lights and striking wide shots that enhance the video’s intensity. We shot with a Sony Alpha 7 camera in a 16:9 aspect ratio at 24fps, and I handled the post-production in Adobe Premiere, ensuring that each shot aligned with the music's energy and message. In the video, I performed as the guitarist alongside Shahrooz Goodarzi on bass and Behzad Ashari on drums, bringing a raw and genuine presence to the performance. "Miram Jolo" has been met with an enthusiastic response on social media, resonating with a younger audience and sparking conversation about the evolution of Persian rock music. This project was not only a collaborative effort but a testament to the genre’s potential to captivate new generations.
Sleep (Khaab)
Date: 2020
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I had the opportunity to produce a short video for the Persian metal band Electroqute as a promotional piece for their song "Khaab." Directed by Asieh Mirheydari, this project visually explores the song’s complex themes, which focus on the contradiction between confronting an uncomfortable truth and the tendency to avoid it, feigning sleep to escape the pain yet feeling profound exhaustion from that very pretense.
We achieved an intimate and surreal atmosphere using a Canon 5D with a 16:9 aspect ratio at 24fps, capturing extremely close-up shots with a macro lens. The visuals include symbolic objects like clocks, music boxes, and scattered papers, alongside detailed views of the singer’s eyes and lips, all of which immerse viewers in the song's introspective and darkly dreamy ambiance. The video was edited in Adobe Premiere to maintain the fluidity and depth that complements the song’s alternative metal style, infusing a uniquely Persian essence into the genre.
Alongside my role as producer of the video, I also produced the music, ensuring that both audio and visual elements resonated cohesively to underscore the emotional depth and haunting allure of "Khaab.”
Lees (Tah Neshin)
Date: 2019
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I produced a music video for the alternative rock artist Mehrdad Rahmani's song “Tah Neshin,” collaborating with director Asieh Mirheydari. I also produced the music, aiming to bring the song's complex emotional journey to life.
The concept of the video centers on a young woman confronting her inner, suppressed child, a figure who, when emerging, fills her with fear and compels her to push it down, having internalized a belief that her parents' problems are her fault. This continuous repression drives her to loneliness and depression, eventually leading her back to that part of her childhood. She finds solace in reconnecting with her past self, hoping for a chance to express herself fully for the first time. To visually represent this struggle, we created scenes where an adult dancer, performing in a Sama style, embodies the woman, while a ballet dancer portrays the child. Their interactions, at times harmonious and others combative, reflect the internal conflict of repression and self-acceptance.
The video was shot using a Canon 5D camera in a 16:9 aspect ratio at 24fps, capturing a cinematic quality suited to the intense, introspective theme. The footage was edited in Adobe Premiere, carefully crafting the final narrative that resonates with the emotional depth of “Tah Neshin”.
Silent Death (Marg-e khamoosh)
Date: 2019
Click here if the video does not play: https://youtu.be/f06GtrEDDwc
One of my standout projects is the music video I produced for the song “Marge Khamoosh” by Farshid Arabi, one of the most significant figures in Persian metal music. Directed by Asieh Mirheydari, this video delves deeply into the themes of life, death, and the passage of time.
Visually, the video presents a poignant comparison between the character’s childhood, youth, and final days. It begins with a young boy who dreams of being a violinist, then transitions to his adult self, a skilled musician, and concludes with him in old age, unable to even hold the violin. The central message reflects this sentiment that Life can be interpreted in another way. If we see death as the truest part of our being, life becomes a gradual, silent demise, an ongoing process that edges us closer to that singular truth as we grow and age.
This haunting portrayal is reinforced by the presence of Ava Arabi, the daughter of Farshid Arabi, who plays the cello, adding a layer of personal connection to the music and its legacy.
The video’s aesthetic is evocatively minimal, shot entirely in black and white with a slow-motion approach that amplifies its introspective mood. We used a Canon 5D camera in a 16:9 aspect ratio, shooting at 24fps to maintain cinematic quality, and I edited the footage in Adobe Premiere to ensure that each shot aligned with the music's emotional cadence.
Time (Zaman)
Date: 2018
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I produced the music video for “Zaman” meaning “time”, a song by Persian metal band Electroqute, directed by Asieh Mirheydari. This project marked a unique exploration of the concept of time as a looming force. A monster that chases us, embodying the fear of running out of time and missing opportunities. This theme highlights the anxiety and inner turmoil that extreme perfectionism can bring.
The video, shot in an old, eerie building with a horror aesthetic, unfolds from the protagonist’s point of view as the main character is pursued by a mysterious creature. Midway, the creature reveals itself as a hollow set of clothes, adding to the psychological suspense, and the climax brings an unexpected twist. The narrative alternates with scenes of the band performing, intensifying the tension and emotional depth.
We filmed on a Canon 5D and a GoPro for POV shots in a 16:9 aspect ratio at 24fps and edited in Adobe Premiere. This approach represented a fresh direction for music videos in my country and received positive attention from the audience.
Melancholy (Malikhoolia)
Date: 2013
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I produced the music video for “Malikhoolia”, a song by the Persian metal band Electroqute, directed by Asieh Mirheydari and starring Shirin Abedinirad. Inspired by Shirin’s performance art piece, “Fluoxetine”, the video explores the haunting experience of melancholic depression, a state that feels like limbo.
The video portrays a character lost in this oppressive mental state, sitting still with no energy to move or help herself, consuming antidepressants and cigarettes in a cycle that offers no escape or relief. Symbolic knots in her clothes and ties on her wrists represent the entanglement of her emotional and psychological state, gradually tightening as her depression deepens. In a moment of frustration, she scatters the pills, but this act of resistance fails as the black monster of depression takes hold from within. The visual metaphor extends, as the symbolic knots begin to ensnare even the musicians in the video, reflecting how pervasive and inescapable depression can feel.
Filmed on a Canon 5D in 16:9 aspect ratio at 24fps and edited in Adobe Premiere, this video introduced a bold new artistic approach to music videos in my country received positive attention from the audience, and was broadcast on several channels in Iran.
Purple
Date: 2012
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I produced the music video for “Purple”, a song by Persian rock band Sidewalk Bemol, directed by Asieh Mirheydari and featuring singer Aida. The video centers on the theme of purple, both visually and conceptually. Due to restrictions on showing female singers in our country, Aida’s face remains hidden throughout the video, creating a sense of mystery and resilience. To bring depth to her presence, she carries a magical display that reveals alternate scenes within it, using simple yet effective video techniques to achieve this visual effect.
Filmed on a Canon 7D in a 16:9 aspect ratio at 24fps and edited in Adobe Premiere, “Purple” introduced a fresh vision for female rock vocalists in Iran. This video aimed to capture the attention of a new generation, highlighting a genre that offers both artistic expression and subtle social commentary.